MODELS OF COMMUNICATION
1.The extension scientist J. Paul Leagans (1961) has told the following elements for an
effective communication process–
Communicator → Message → Channel → Treatment → Audience → Feedback
2. Berlo (1960) proposed six elements–
Source→ Encoder→ Message→ Channel→ Decoder→ Receiver
3.Shannan C. & Weaver (1949) have told that there are five elements-
Source → Transmitor → Signal→ Receiver→ Destination
4.Schramm (1954) has analyzed 6 elements-
Source→ Encoder→ Message→ Signal→ Decoder→ Receiver
5.Aristotle has told Three important elements for communication process–
Speaker → Speech → Audience
6.Lasswell (1963) has analyzed these elements of communication process that
Who → what → by which channel → to whom → under what circumstance → with effect
