MODELS OF COMMUNICATION

MODELS OF COMMUNICATION   1.The extension scientist J. Paul Leagans (1961) has told the following elements for an effective communication process– Communicator → Message → Channel → Treatment → Audience → Feedback   2. Berlo (1960) proposed six elements– Source→ Encoder→ Message→ Channel→ Decoder→ Receiver   3.Shannan C. & Weaver (1949) have told that there […]

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What is Agriculture  Extension

What is Agriculture  Extension With Important Facts AGRICULTURE  EXTENSION Extension: Derived from two Latin words. Ex = OUT and Tens is = Stretching Education: • Production of desirable changes in human behavior through gaining desirable knowledge, attitude and mental/manual skill is  education. Classification of communication: • According to use and nature of contact: 1. Individual […]

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